Evil Genius, 2027
Plotting. Planning. Perfect cocktails.
This is not a conference. It's not a training course. And it's definitely not a hype fest. It's five days in Tenerife with a small group of capable salon owners, building the most focused, profitable and freeing year your business has ever seen.
You don't come just for ideas. You come here to build a plan you will actually execute.
- •Five days of deep strategic planning away from daily distractions
- •Small-group workshops (max eight per session) for real focus
- •Your complete 2027 Salon Masterplan built with expert guidance
- •Space to think properly, not just react
- •Smart people, sharp conversations, zero fluff
What makes this different
Most business events overload you with information and send you home overwhelmed. This is the opposite. You'll spend five days working on your business, not being talked at.
No cram schedule
Structured work, then space to think. Decisions land when your brain can breathe.
Small-group depth
Workshops run in groups of maximum 8 people, so you get input on YOUR business, not generic advice.
Strategy that sticks
You build a plan with targets and weekly priorities you can actually implement.
Zero fluff
No pretending everything is fine. Honest conversations and hard choices made properly.
Your 2027 Salon Masterplan
You do not leave with a notebook full of scribbles. You leave with a working, practical, numbers-backed plan for the year ahead.
What you leave with
- A clear 2027 vision for your business and life
- Quarter-by-quarter focus areas
- Monthly targets you actually understand
- Weekly action priorities
- Decisions made on pricing, team, marketing and growth
- A plan built around the life you want, not just more work
The outcome
This becomes your operating manual for 2027. Clear direction, fewer distractions, and a business that moves because you are leading it.
Tip: Bring your numbers. Revenue, profit, wages, pricing, capacity, service mix. We build from reality.
The small-group workshop model
Even though the retreat hosts more people than previous years, the working groups stay tiny. Workshops run in small groups of no more than six people.
Why it matters
- You are seen and heard
- You get proper input, not generic advice
- You leave with decisions, not dilemmas
What it feels like
You get the energy of a bigger group and the depth of a private mastermind. The best of both worlds, without the noise.
Who it's for (and who it's not)
This retreat is for salon owners who are already doing well and want exceptional.
It's for you if
- You already run a salon you're proud of
- You want smarter growth and more breathing space
- You're willing to be honest about what is and isn't working
- You want strategy, not inspiration
It's not for you if
- You are in financial crisis and need urgent turnaround support
- You want a step-by-step blueprint handed to you
- You want hype more than hard decisions
- You're not ready to own your numbers and direction
Tenerife, done properly
We'll be based at the Barceló Tenerife resort. Calm, high-quality, and built for clear thinking. Your retreat ticket covers the experience and programme. You book your room directly with the hotel.
Why the new setup works
- Choose your room type
- Choose your board basis
- Extend your stay before or after
- Share with a friend if you want
Simple rule
Everyone stays in the same resort, but you get flexibility around how you do it. The official website is below — Barceló Tenerife is also available on booking sites.
A day at Evil Genius
Structured work, then space. Your best decisions need oxygen.
Morning
Slow start. Good coffee. Proper breakfast. Workshop sessions that actually move the needle.
Midday
Workshops in small groups. Deep focus. Real input. Decisions made properly.
Afternoon
Time to think, reflect, and finish the work. Pool time, quiet time, or get your laptop out and implement.
Evening
Relaxed social time. Dinners, laughter, and the kind of conversations you only get here.
What's included (and what's not)
Clear boundaries. No ambiguity. You're buying a high-level retreat experience and programme. Accommodation and travel are booked separately for maximum flexibility.
Included
- Five days of structured workshops and planning sessions
- All retreat materials and planning frameworks
- Small-group strategy sessions
- Optional book club sessions
- Farewell tapas dinner
- Access to resort facilities during
Not included
- Accommodation (booked directly with the hotel — B&B, HB, FB and All-Inclusive available)
- Flights and transfers
- Food and drinks outside your chosen accommodation package
Investment
This is the strategic reset that changes the whole year. The fee covers the retreat programme and experience. Accommodation is booked separately.
Optional add-on
Want a little more help? One-to-one sessions with Phil are available in limited one-hour blocks during the retreat. Book what you need for targeted support where it matters most.
What past attendees say
Proof beats promises.
"The retreat changed my mindset and my business. Clearer goals, clearer vision.
I implemented memberships after procrastinating for 3 years and sold one that day.
Over £3k pm increase in turnover since the retreat. I used to run promotions that never landed but have since run 2 that sold out. I couldn't have asked for more.
Everything was meticulously organised and what we experienced was amazing."
"Since the retreat, I've increased my turnover by an additional 10k each month with much more to implement still.
If you struggle to focus and take time out for yourself, you need this retreat.
Good company, focused work on your business and sun, sea & sand.
You need this to grow your business."
FAQ
Quick answers. No mystery meat.
What exactly am I paying for?
Your retreat investment covers the five-day programme: workshops, planning frameworks, materials, small-group sessions, and the core experience. Accommodation and travel are booked separately for flexibility.
How big is the group?
The retreat is capped at 15 attendees. Workshops run in small groups of 6–8 per session so it stays focused.
Do we all stay in the same place?
Yes. Everyone stays at the same resort. You book your room directly, choosing your room type and board basis.
Can I share a room?
Yes. Booking your accommodation separately means ultimate flexibility.
Can I extend my stay?
Yes. Booking your accommodation separately makes it easy to arrive early, stay later, or turn it into a longer break.
Is this for salon owners only?
It is designed for salon owners and beauty business owners who want strategic planning at a high level.
Do I need to be an "evil genius"?
No. You just need to be ready to think properly, make decisions, and build a plan you'll actually follow.
Five days. One clear plan. A different 2027.
If you're ready to stop winging it and start leading your business properly, this is where it begins.